Make Metadata Work for YouĬonsistent file naming conventions aren’t all that goes into an efficiently running DAM system metadata is what really kicks findability up a notch.
On the other hand, if you always follow a consistent naming convention, such as MMDDYY-location-subject or MMDDYY-client-campaign, you’ll have an easier time finding the photos you need when you need them. If you can’t remember the location, the odds of finding that photo without effort are slim to none. So, maybe you named that one photo using a location-based keyword, but all you could remember was the subject of the photo or the date it was taken. Part of the reason it’s so difficult to find the photos you’re looking for in the traditional folder-file setup is that you might not be using consistent naming conventions for your files. Implementing a DAM (and following the other best practices in this post) means you’ll no longer need to rely on your memory (or your team’s memory) to find the photos you need, when you need them. And finding specific photos in your laptop’s folder-file hierarchy relies on – what else? – your memory. You can’t possibly remember what you named that photo you took the other month on location, or who was in it, or when you took it…or for what client or campaign. Use a DAMĪt this point, it may seem obvious, but your laptop’s folder-file hierarchy just isn’t going to cut it when it comes to organizing thousands of photos.
Here’s what you need to know to better manage your photos (and your other digital assets, too). Getting the most out of your DAM solution, however, means following some important tips and best practices, from choosing the right DAM software to begin with to creating consistent processes for adding new photos to your DAM, making smart use of metadata, and more. Photos are a staple in digital asset management. Whether you’re a photographer who needs to manage thousands of photos on the daily, a brand manager who needs to organize and access product photography, a journalist working with photos from the field, or a marketer who works with stock photos (and the rights management issues that come along with them), a DAM solution can solve your biggest photo management challenges.
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